Colour may seem frivilous and inspired by personal choice but the impact it can have on your business, your market and your customers is tantamount to your success. Can you afford to allow your personal colour choices to put your clients off purchasing from you? Do you know exactly the signals you are sending out?
Are you aware that colour accounts for 85% of what you buy and that a coloured advertisement sells better in a magazine than black and white? Black indicates exclusivity and green is ideal for an eco-friendly product.
This is a fabulous infographic by Neil Patel outlining how colours affect our buying choices. As an Image Consultant I love helping my clinets come up with successful combinations for their own business and brand to ensure that they look and project exactly the right message all of the time.