Let me start by asking you a question. “Would you wear shoes which did not fit?”
My guess is you said no. Just as choosing shoes will be relative to your needs and lifestyle unless it is a uniform item or a safety item you will choose something that YOU like. Basically, something that suits your values. I start with shoes because people often will buy clothing that they may not entirely love or even like, but rarely will some wear something on their feet that they are not happy with.
My Clothing values are those core-beliefs that frame our wardrobe. They motivate us to act in a particular way and can be an indicator of our behavior and the way we will make decisions. We learn our values through exposure to our culture, social groupings, family and friends, and also from the information that is presented to us by the media in all its forms. When you prioritize values you can form a hierarchy of the values that are most important to you. Our values often conflict with each other e.g. a career woman must prioritize her values between caring for her family and wanting to achieve success in the workplace. Values conflicts occur throughout society, within families, organizations, companies and governments.
Want to know YOUR Values – Do The QUIZ
Research has established that generally, your clothing values are consistent with your everyday life values, meaning that the same hierarchy of values that direct, inspire or drive your choices in life may also affect your clothing choices.
Your clothing values are the drivers which help you to make decisions every day about what you are going to wear.
To become aware of the values that are important to you means that you will better choose, clothing that reflects those values.
‘A Study of Values’ was a 1960 study reported by Gordon W. Allport, Philip E. Vernon, and Gardner Lindzey, where they discussed research carried out by psychologist Eduard Spranger. This study identified six dominant values types or orientations as general guides to help in understanding people and their clothing choices. This study showed that there was a hierarchy in these choices which corresponded to their values hierarchy. Spranger’s six value types include; Economic, Aesthetic, Political, Social, Religious, and Theoretical. A.M. Creekmore (1963) used the six to develop measures of clothing values, adding two more types of values that relate well to clothing; Sensory and Exploratory. Judith Rasband used these value types and translated them into clothing values. I have reworked and expanded these 8 types to 12 types which are:
When you understand the values which drive your choices. You will no longer be ‘sold’ clothing which you are not interested in. Clothing which is a waste of time and wardrobe space and clothing which would be suited for someone else.
You will know where to shop, what to look for and what to invest in.
You will know that what you are buying is ideal for you.